Publications
Publications
- October 2001
- HBS Case Collection
Meg Whitman and eBay Germany
By: Linda A. Hill and Maria Farkas
Abstract
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to the challenge of a technical integration of massive scale, the case explores the inner workings of eBay's senior team. Includes color exhibits.
Keywords
Acquisition; Integration; Technology Platform; Online Technology; Globalized Markets and Industries; Germany
Citation
Hill, Linda A., and Maria Farkas. "Meg Whitman and eBay Germany." Harvard Business School Case 402-006, October 2001.
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