Publications
Publications
  • October 2001
  • Case
  • HBS Case Collection

Meg Whitman and eBay Germany

By: Linda A. Hill and Maria Farkas
  • Format:Print
  • | Pages:21
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Abstract

After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to the challenge of a technical integration of massive scale, the case explores the inner workings of eBay's senior team. Includes color exhibits.

Keywords

Acquisition; Integration; Digital Platforms; Internet and the Web; Globalized Markets and Industries; Germany

Citation

Hill, Linda A., and Maria Farkas. "Meg Whitman and eBay Germany." Harvard Business School Case 402-006, October 2001.

About The Author

Linda A. Hill

Organizational Behavior
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