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  • November 2001 (Revised August 2005)
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BigEast Bank (A): Credit Card Approval

By: Frances X. Frei and Dennis Campbell
  • Format:Print
  • | Pages:5
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Abstract

BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is considered in the approval process.

Keywords

Customers; Forecasting and Prediction; Banks and Banking; Analytics and Data Science; Managerial Roles; Relationships; Adoption; Banking Industry

Citation

Frei, Frances X., and Dennis Campbell. "BigEast Bank (A): Credit Card Approval." Harvard Business School Case 602-098, November 2001. (Revised August 2005.)
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About The Authors

Frances X. Frei

Technology and Operations Management
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Dennis Campbell

Accounting and Management
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