Publications
Publications
- November 2001 (Revised August 2005)
- HBS Case Collection
BigEast Bank (A): Credit Card Approval
By: Frances X. Frei and Dennis Campbell
Abstract
BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is considered in the approval process.
Keywords
Customers; Forecasting and Prediction; Banks and Banking; Data and Data Sets; Managerial Roles; Relationships; Adoption; Banking Industry
Citation
Frei, Frances X., and Dennis Campbell. "BigEast Bank (A): Credit Card Approval." Harvard Business School Case 602-098, November 2001. (Revised August 2005.)
About The Authors
