Publications
Publications
  • October 2001 (Revised October 2017)
  • Supplement
  • HBS Case Collection

Pilgrim Bank (B): Customer Retention

By: Frances X. Frei and Dennis Campbell
  • Format:Print
  • | Language:English
  • | Pages:2
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Abstract

Supplements the (A) case.

Keywords

Customer Relationship Management; Banking Industry

Citation

Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (B): Customer Retention." Harvard Business School Supplement 602-095, October 2001. (Revised October 2017.)

About The Authors

Frances X. Frei

Technology and Operations Management
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Dennis Campbell

Accounting and Management
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