Publications
Publications
- September 2001 (Revised June 2004)
- HBS Case Collection
Cafe de Colombia
By: Rohit Deshpande and Alexandra de Royere
Abstract
Discusses sustaining brand equity after a highly successful commodity-product branding ad campaign.
Keywords
Citation
Deshpande, Rohit, and Alexandra de Royere. "Cafe de Colombia." Harvard Business School Case 502-024, September 2001. (Revised June 2004.)