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  • October 2001 (Revised August 2005)
  • Case
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Zipcar

By: Myra M. Hart and Wendy Carter
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity definition, and brand building. Also provides background on writing the business plan, creating a budget and building financials, developing a management team, creating business partnerships, and financing the businesses.

Keywords

Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Service Industry

Citation

Hart, Myra M., and Wendy Carter. "Zipcar." Harvard Business School Case 802-085, October 2001. (Revised August 2005.)
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About The Author

Myra M. Hart

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More from the Authors

    • 2006
    • Faculty Research

    Enhancing Women's Financial Strategies for Entrepreneurial Success

    By: N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
    • 2006
    • Faculty Research

    Growth-Oriented Women Entrepreneurs and Their Businesses: A Global Research Perspective

    By: C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
    • January – March 2006
    • Venture Capital

    The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth

    By: Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene and Myra M. Hart
More from the Authors
  • Enhancing Women's Financial Strategies for Entrepreneurial Success By: N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
  • Growth-Oriented Women Entrepreneurs and Their Businesses: A Global Research Perspective By: C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
  • The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth By: Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene and Myra M. Hart
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