Publications
Publications
- September 2001 (Revised August 2005)
- HBS Case Collection
Microsoft in 2002
By: Michael G. Rukstad, David B. Yoffie, Carl Johnston and Tyrell Levine
Abstract
Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge.
Keywords
Competitive Advantage; Applications and Software; Product Launch; Information Technology Industry; Computer Industry; United States
Citation
Rukstad, Michael G., David B. Yoffie, Carl Johnston, and Tyrell Levine. "Microsoft in 2002." Harvard Business School Case 702-411, September 2001. (Revised August 2005.)