Publications
Publications
  • September 2001 (Revised October 2002)
  • Case
  • HBS Case Collection

Virgin Group, The: Filling in the Value Gap

By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim
  • Format:Print
  • | Pages:24
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Abstract

Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might extend its operations into the U.S. market.

Keywords

Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit

Citation

Frei, Frances X., Hanna Rodriguez-Farrar, and Corey B. Hajim. "Virgin Group, The: Filling in the Value Gap." Harvard Business School Case 602-057, September 2001. (Revised October 2002.)

About The Author

Frances X. Frei

Technology and Operations Management
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