Publications
Publications
- September 2001 (Revised October 2002)
- HBS Case Collection
Virgin Group, The: Filling in the Value Gap
By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim
Abstract
Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might extend its operations into the U.S. market.
Keywords
Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit
Citation
Frei, Frances X., Hanna Rodriguez-Farrar, and Corey B. Hajim. "Virgin Group, The: Filling in the Value Gap." Harvard Business School Case 602-057, September 2001. (Revised October 2002.)
About The Author
