Publications
Publications
  • September 2001 (Revised April 2002)
  • Case
  • HBS Case Collection

Documentum, Inc

By: Rajiv Lal and Sean Lanagan
  • Format:Print
  • | Pages:26
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Abstract

Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum.

Keywords

Marketing Strategy; Segmentation; Software

Citation

Lal, Rajiv, and Sean Lanagan. "Documentum, Inc." Harvard Business School Case 502-026, September 2001. (Revised April 2002.)

About The Author

Rajiv Lal

Marketing
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