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HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman
  • Format:Print
  • | Pages:18
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Abstract

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information about subsequent events.

Keywords

Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry

Citation

Herzlinger, Regina E., and Michael Sherman. "HealthAllies (A)." Harvard Business School Case 302-019, August 2012. (Revised from original August 2001 version.)
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About The Author

Regina E. Herzlinger

General Management
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Related Work

    • August 2012 (Revised August 2012)
    • Faculty Research

    HealthAllies (A)

    By: Regina E. Herzlinger and Michael Sherman
Related Work
  • HealthAllies (A) By: Regina E. Herzlinger and Michael Sherman
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