Publications
Publications
  • August 2001 (Revised January 2015)
  • Case
  • HBS Case Collection

SonoSite: A View Inside

By: Clayton Christensen and Jeremy Dann
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the portability and ease of use of its products, or if it should evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems.

Keywords

Customers; Disruptive Innovation; Product Positioning; Demand and Consumers

Citation

Christensen, Clayton, and Jeremy Dann. "SonoSite: A View Inside." Harvard Business School Case 602-056, August 2001. (Revised January 2015.)

Related Work

    • August 2001 (Revised January 2015)
    • Faculty Research

    SonoSite: A View Inside

    By: Clayton Christensen and Jeremy Dann