Publications
Publications
  • August 2001 (Revised September 2002)
  • Case
  • HBS Case Collection

Sony PlayStation2 (A)

By: Rohit Deshpande and Seth Schulman
  • Format:Print
  • | Language:Portuguese
  • | Pages:27
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Abstract

In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain consumer environment make the launch difficult. A rewritten version of an earlier case.

Keywords

Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Technology; Computer Industry; Entertainment and Recreation Industry; United States

Citation

Deshpande, Rohit, and Seth Schulman. "Sony PlayStation2 (A)." Harvard Business School Case 502-016, August 2001. (Revised September 2002.)

About The Author

Rohit Deshpande

Marketing
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