Publications
Publications
- July 2001 (Revised February 2004)
- HBS Case Collection
Gerdau (A)
By: Joseph L. Bower, Luiz Felipe Monteiro and Sonja Ellingson Hout
Abstract
Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Describes the evolution of the company's strategy, organization, and smart management, making it the No. 2 steel producer in Brazil. The company must decide whether to buy AmeriSteel, the No. 2 long steel producer in the United States. Considers the strategic, organizational, financial, and human issues posed by the potential acquisition.
Keywords
Mergers and Acquisitions; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Globalization; Competitive Strategy; Steel Industry; Manufacturing Industry; Brazil; United States
Citation
Bower, Joseph L., Luiz Felipe Monteiro, and Sonja Ellingson Hout. "Gerdau (A)." Harvard Business School Case 302-016, July 2001. (Revised February 2004.)