Publications
Publications
- July 2001 (Revised December 2001)
- HBS Case Collection
WeServeHomes.com
Abstract
ServiceMaster, a Fortune 500 supplier of home services such as Terminex, Trugreen (lawn care), and MerryMaids, has a 50% interest in an Internet start-up designed to attract new customers to its services and help service providers improve quality and lower costs. Should ServiceMaster buy the remaining 20% from VC Kleiner Perkins, or should ServiceMaster make WeServHomes.com even more independent?
Keywords
Organizational Change and Adaptation; Internet and the Web; Information Technology; Service Operations; Service Delivery; Service Industry
Citation
Hallowell, Roger H., and David Kiron. "WeServeHomes.com." Harvard Business School Case 802-004, July 2001. (Revised December 2001.)