Publications
Publications
- July 2001 (Revised September 2005)
- HBS Case Collection
USA TODAY: Pursuing the Network Strategy (A)
By: Michael L. Tushman, Michael J. Roberts and David Kiron
Abstract
Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO Tom Curley sees a greater strategic need for integration. Poses the question of what degree or type of strategic integration is required, what degree of organizational integration this implies, and how it can be achieved.
Keywords
Business Units; Organizational Change and Adaptation; Integration; Online Technology; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry
Citation
Tushman, Michael L., Michael J. Roberts, and David Kiron. "USA TODAY: Pursuing the Network Strategy (A)." Harvard Business School Case 402-010, July 2001. (Revised September 2005.)
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