Publications
Publications
  • June 2001
  • Case
  • HBS Case Collection

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George
  • Format:Multimedia
  • | Pages:0
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Keywords

Product Development; Product Launch; Marketing; Global Strategy; Computer Industry

Citation

Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Multimedia/Video Case 301-109, June 2001.

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