June 2001 (Revised April 2004)
Case
HBS Case Collection

Innovation at Progressive (B): Homeowners Insurance

By: Frances X. Frei and Hanna Rodriguez-Farrar

Format:Print
| Pages:8

Abstract

Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry.

Keywords

Market Entry and Exit; Insurance Industry

Citation

Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (B): Homeowners Insurance." Harvard Business School Case 601-138, June 2001. (Revised April 2004.)