Publications
Publications
- June 2001 (Revised May 2002)
- HBS Case Collection
Innovation at Progressive (C): Auto Repair
By: Frances X. Frei and Hanna Rodriguez-Farrar
Abstract
Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry.
Keywords
Market Entry and Exit; Innovation and Invention; Insurance Industry; Service Industry; Auto Industry
Citation
Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (C): Auto Repair." Harvard Business School Case 601-139, June 2001. (Revised May 2002.)