Publications
Publications
  • June 2001
  • Case
  • HBS Case Collection

DoubleClick Buys Abacus (B)

By: John A. Deighton
  • Format:Print
  • | Pages:5
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Abstract

Supplements the (A) case.

Keywords

Advertising Industry

Citation

Deighton, John A. "DoubleClick Buys Abacus (B)." Harvard Business School Case 501-085, June 2001.

About The Author

John A. Deighton

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