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  • May 2001 (Revised June 2002)
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Frasier (A)

By: Guhan Subramanian and Michelle Kalka
  • Format:Print
  • | Pages:13
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Abstract

In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show "Frasier" on the network. Paramount, the studio that produced the show, threatened to move "Frasier" to CBS, Paramount's sister network, if NBC did not agree to a substantially higher license fee than the one it was currently paying. This case follows Marc Graboff's (EVP of NBC West Coast) analysis of the situation.

Keywords

Negotiation; Television Entertainment; Media and Broadcasting Industry

Citation

Subramanian, Guhan, and Michelle Kalka. "Frasier (A)." Harvard Business School Case 801-447, May 2001. (Revised June 2002.)
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About The Author

Guhan Subramanian

Negotiation, Organizations & Markets
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Related Work

    • April 2001 (Revised August 2002)
    • Faculty Research

    Frasier (B)

    By: Guhan Subramanian and Michelle Kalka
Related Work
  • Frasier (B) By: Guhan Subramanian and Michelle Kalka
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