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Publications

first direct (A) TN

By: Jeffrey F. Rayport, Michelle Toth and William A. Sahlman
  • Format:Print
  • | Pages:10
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Abstract

Teaching Note for (9-897-079). For book only - not listed on case.

Keywords

Customer Focus and Relationships; Information Technology; Customer Satisfaction; Business Model; Banking Industry; United Kingdom

Citation

Rayport, Jeffrey F., Michelle Toth, and William A. Sahlman. "first direct (A) TN." Harvard Business School Teaching Note 901-033, April 2001.

About The Authors

Jeffrey F. Rayport

Entrepreneurial Management
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William A. Sahlman

Entrepreneurial Management
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