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  • April 2001 (Revised August 2001)
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Color Kinetics Incorporated (A)

By: Das Narayandas and Mary N. Caravella
  • Format:Print
  • | Pages:16
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Abstract

Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the management team is evaluating how to best extend this success into other markets and/or strategic initiatives and achieve the growth it has targeted internally and with investors.

Keywords

Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry

Citation

Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
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About The Author

Das Narayandas

Marketing
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Related Work

    • March 2001 (Revised August 2001)
    • Faculty Research

    Color Kinetics Incorporated (B)

    By: Das Narayandas and Mary N. Caravella
Related Work
  • Color Kinetics Incorporated (B) By: Das Narayandas and Mary N. Caravella
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