Citation:
Rayport, Jeffrey F., and Niall Murphy. "Amazon's AI Is Learning New Rules To Win For The Holidays: With Stressed Supply Chains and Changing Consumer Behaviors, the Holidays Are Likely to Accelerate Amazon's Advantage." Forbes.com (September 22, 2020). View Details|
Case HBS Case Collection February 2001 BarnesandNoble.com (B) |
Abstract
At the end of 1998, Jonathan Bulkeley, the newly-named CEO of barnesandnoble.com, is faced with a challenge. As the second leading online bookseller behind Amazon.com, barnesandnoble.com must build its market share. With Forrester Research predicting that the online bookselling market would grow to $3 billion in 2003, how could barnesandnoble.com attract more of the "newbies" coming onto the web to its site and become the leading online bookseller--as it was in the bricks-and-mortar world--over the long run?
Keywords: Internet; Marketing Strategy; Publishing Industry;
Citation:
Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (B)." Harvard Business School Case 901-023, February 2001.
