Publications
Publications
  • February 2001
  • Case
  • HBS Case Collection

BarnesandNoble.com (B)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
  • Format:Print
  • | Pages:9
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Abstract

At the end of 1998, Jonathan Bulkeley, the newly-named CEO of barnesandnoble.com, is faced with a challenge. As the second leading online bookseller behind Amazon.com, barnesandnoble.com must build its market share. With Forrester Research predicting that the online bookselling market would grow to $3 billion in 2003, how could barnesandnoble.com attract more of the "newbies" coming onto the web to its site and become the leading online bookseller--as it was in the bricks-and-mortar world--over the long run?

Keywords

Internet and the Web; Marketing Strategy; Publishing Industry

Citation

Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (B)." Harvard Business School Case 901-023, February 2001.

About The Authors

Jeffrey F. Rayport

Entrepreneurial Management
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William A. Sahlman

Entrepreneurial Management
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