Publications
Publications
- February 2001 (Revised November 2009)
- HBS Case Collection
Amazon.com (C)
Abstract
At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by year's end. Having expanded into the United Kingdom and Germany and having 6.2 million members, what new product categories should Amazon.com expand into during 1999? Consumer electronics? Travel? Toys? Software? The possibilities are endless, but Bezos knows the company needs to focus on choosing a few categories and performing well in those picked.
Keywords
Expansion; Internet; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States
Citation
Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (C)." Harvard Business School Case 901-021, February 2001. (Revised November 2009.)
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