March 2001 (Revised June 2002)
Background Note
HBS Case Collection

E-Commerce in Latin America

By: Lynda M. Applegate, Luiz Felipe Monteiro and Meredith Collura

Format:Print
| Language:English
| Pages:31

Abstract

Examines the vast potential offered by e-commerce in Latin America. Addresses both B2B and B2C e-commerce, as well as the specific economic, cultural, and technological barriers for doing business online in the region.

Keywords

Trade; Entrepreneurship; Market Transactions; Service Delivery; Online Technology; Latin America

Citation

Applegate, Lynda M., Luiz Felipe Monteiro, and Meredith Collura. "E-Commerce in Latin America." Harvard Business School Background Note 801-388, March 2001. (Revised June 2002.)