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  • March 2001 (Revised June 2002)
  • Background Note
  • HBS Case Collection

E-Commerce in Latin America

By: Lynda M. Applegate, Luiz Felipe Monteiro and Meredith Collura
  • Format:Print
  • | Language:English
  • | Pages:31
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Abstract

Examines the vast potential offered by e-commerce in Latin America. Addresses both B2B and B2C e-commerce, as well as the specific economic, cultural, and technological barriers for doing business online in the region.

Keywords

Trade; Entrepreneurship; Market Transactions; Service Delivery; Online Technology; Latin America

Citation

Applegate, Lynda M., Luiz Felipe Monteiro, and Meredith Collura. "E-Commerce in Latin America." Harvard Business School Background Note 801-388, March 2001. (Revised June 2002.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
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  • Andonix: Building Businesses in Turbulent Times By: Lynda M. Applegate and Ankita Panda
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