Publications
Publications
  • March 2001 (Revised September 2002)
  • Case
  • HBS Case Collection

Merck Latin America (C): Brazil

By: Michael Beer and James Weber
  • Format:Print
  • | Pages:15
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Abstract

Examines Merck's change effort in Brazil from the perspective of the local employees.

Keywords

Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Brazil

Citation

Beer, Michael, and James Weber. "Merck Latin America (C): Brazil." Harvard Business School Case 401-031, March 2001. (Revised September 2002.)

About The Author

Michael Beer

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