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  • March 2001 (Revised September 2002)
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Merck Latin America (A)

By: Michael Beer and James Weber
  • Format:Print
  • | Pages:12
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Abstract

Introduces Grey Warner, the vice president of Merck's Latin America region, and his efforts to improve the organizational effectiveness of the region and to introduce a more global business culture and values. Discusses Merck's ethics and values, its Latin American organization, the change methodologies used, and the political and economic conditions in the region. The change methodologies included Myers Briggs personality type assessment, 360 degree feedback management evaluations, a new strategic planning process, and especially, organizational fitness profiling to discover and overcome barriers to achieving the strategic vision. Teaching Purpose: Allows students to examine the management of foreign operations--especially the management of change and the cultural implications thereof.

Keywords

Organizational Culture; Ethics; Business Processes; Strategic Planning; Change Management; Values and Beliefs; Globalized Firms and Management; Employee Relationship Management; Business Strategy; Government and Politics; Economy; Pharmaceutical Industry; Latin America

Citation

Beer, Michael, and James Weber. "Merck Latin America (A)." Harvard Business School Case 401-029, March 2001. (Revised September 2002.)
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About The Author

Michael Beer

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Related Work

    • March 2001 (Revised September 2002)
    • Faculty Research

    Merck Latin America (C): Brazil

    By: Michael Beer and James Weber
    • March 2001 (Revised September 2002)
    • Faculty Research

    Merck Latin America (D): Mexico

    By: Michael Beer and James Weber
Related Work
  • Merck Latin America (C): Brazil By: Michael Beer and James Weber
  • Merck Latin America (D): Mexico By: Michael Beer and James Weber
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