Publications
Publications
- March 2001 (Revised April 2002)
- HBS Case Collection
Word-of-Mouth Referral Module Note
Abstract
Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it.
Keywords
Citation
Hallowell, Roger H. "Word-of-Mouth Referral Module Note." Harvard Business School Background Note 801-332, March 2001. (Revised April 2002.)