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  • March 2001 (Revised July 2002)
  • Case
  • HBS Case Collection

WingspanBank.com (B): Should This Bird Still Fly?

By: Sandra J. Sucher and Stacy McManus
  • Format:Print
  • | Pages:8
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Abstract

WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers.

Keywords

Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry

Citation

Sucher, Sandra J., and Stacy McManus. "WingspanBank.com (B): Should This Bird Still Fly?" Harvard Business School Case 601-071, March 2001. (Revised July 2002.)
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About The Author

Sandra J. Sucher

General Management
→More Publications

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More from the Authors
  • Twiddy & Company: Trust in a Chaotic Environment By: Sandra J. Sucher, Shalene Gupta and Tom Quinn
  • Leading with Trust: Sarah Al-Suhaimi Video Supplement By: Sandra J. Sucher, Sarah Livick-Moses and Dave Habeeb
  • Developing Moral Muscle in a Literature-based Business Ethics Course By: Inge M. Brokerhof, Sandra J. Sucher, P. Matthijs Bal, Frank Hakemulder, Paul G. W. Jansen and Omar N. Solinger
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