WingspanBank.com (B):  Should This Bird Still Fly?

Sandra J. Sucher; Stacy  McManus

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Case | HBS Case Collection | March 2001 (Revised July 2002)

WingspanBank.com (B): Should This Bird Still Fly?

by Sandra J. Sucher and Stacy McManus

Abstract

WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers.

Keywords: Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry;

Format: Print

8 pages

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Citation:

Sucher, Sandra J., and Stacy McManus. "WingspanBank.com (B): Should This Bird Still Fly?" Harvard Business School Case 601-071, March 2001. (Revised July 2002.)

About the Author

Sandra J. Sucher

MBA Class of 1966 Professor of Management Practice

General Management

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Technical Note | HBS Case Collection | January 2013 (Revised October 2019)

Guide to ISDL Reflections

Joshua D. Margolis and Sandra J. Sucher

Citation:
Margolis, Joshua D., and Sandra J. Sucher. "Guide to ISDL Reflections." Harvard Business School Technical Note 613-077, January 2013. (Revised October 2019.) View Details

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Article | Harvard Business Review | May–June 2018

Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition

Sandra J. Sucher and Shalene Gupta

Today layoffs have become companies’ default response to the challenges created by advances in technology and global competition. Yet research shows that job cuts rarely help senior leaders achieve their goals. Too often, they’re done for short-term gain, but the cost savings are overshadowed by bad publicity, loss of knowledge, weakened engagement, higher voluntary turnover, and lower innovation, which hurt profits in the long run. This article looks at better ways to handle changing workforce needs that make sparing use of staff reductions and ensure that if they do happen, the process feels fair and the affected parties have a soft landing. Most successful approaches begin with a philosophy that spells out a firm’s commitments and priorities, establish methods for exploring layoff alternatives (such as furloughs, retraining, and reassignments), and determine options for three scenarios: a healthy present, short-term volatility, and an uncertain future. As firms like AT&T, Michelin, Honeywell, and Nokia have learned, thoughtful planning helps organizations address workforce transitions and cope with a shifting economic landscape far better than layoffs do.

Keywords: Job Cuts and Outsourcing; Organizational Change and Adaptation; Employees; Transition; Strategic Planning;

Citation:
Sucher, Sandra J., and Shalene Gupta. "Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition." Harvard Business Review 96, no. 3 (May–June 2018): 122–129. View Details

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Teaching Plan | HBS Case Collection | April 2018

Globalizing Japan's Dream Machine: Recruit Holdings Co., Ltd.

Sandra Sucher and Shalene Gupta

Teaching Note for HBS No. 318-130.

Citation:
Sucher, Sandra, and Shalene Gupta. "Globalizing Japan's Dream Machine: Recruit Holdings Co., Ltd." Harvard Business School Teaching Plan 318-131, April 2018. View Details

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WingspanBank.com (B): Should This Bird Still Fly?

Abstract

Citation:

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