Publications
Publications
- March 2001 (Revised February 2009)
- HBS Case Collection
HDFC (A)
By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju
Abstract
The top management team at India's leading home finance company must decide how to deal with the emergence of intense competition at the end of the 1990s. Having founded the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new entrants from the banking, mortgage finance, and insurance sectors. In particular, management must decide how to respond to an aggressive new competitor who has copied HDFC's processes, lured away some of its key staff, and whose misleading, but lawful, advertising of interest rates is drawing customers away from HDFC.
Keywords
Values and Beliefs; Management Style; Management Teams; Competition; Financial Services Industry; India
Citation
Paine, Lynn S., Carin-Isabel Knoop, and Suma Raju. "HDFC (A)." Harvard Business School Case 301-093, March 2001. (Revised February 2009.)