Publications
Publications
  • March 2001 (Revised August 2001)
  • Case
  • HBS Case Collection

Virgin.com

By: Alan D. MacCormack and Kerry Herman
  • Format:Print
  • | Pages:20
ShareBar

Abstract

Describes the evolution of Virgin's dot-com organization and the decision it faced in mid-2000--whether to consolidate several separate dot-com ventures into one larger venture or, instead, to allow each to run independently. Also contains a history of Virgin's development so that students can examine the implications for Virgin's core businesses of moving online.

Keywords

Organizational Design; Organizational Structure; Motivation and Incentives; Internet and the Web; Consolidation

Citation

MacCormack, Alan D., and Kerry Herman. "Virgin.com." Harvard Business School Case 601-041, March 2001. (Revised August 2001.)

About The Author

Alan D. MacCormack

Technology and Operations Management
More Publications

More from the Authors