Publications
Publications
  • February 2001
  • Case
  • HBS Case Collection

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett
  • Format:Print
  • | Pages:24
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Abstract

The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of directors insists that management decide between two basic business strategies: corporate customer service and market analysis support or information generation and analysis.

Keywords

Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry

Citation

Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.

About The Author

James L. Heskett

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