Publications
Publications
- February 2001 (Revised June 2001)
- HBS Case Collection
eSurg (A): Negotiating the Start-Up
By: Jay O. Light and Anthony Massaro
Abstract
The founders of an online medical supplies firm must negotiate with an established hospital distributor and a venture capital firm.
Keywords
Venture Capital; Negotiation; Internet; Financing and Loans; Business Startups; Medical Devices and Supplies Industry
Citation
Light, Jay O., and Anthony Massaro. "eSurg (A): Negotiating the Start-Up." Harvard Business School Case 201-050, February 2001. (Revised June 2001.)
