Publications
Publications
  • February 2001 (Revised June 2001)
  • Case
  • HBS Case Collection

ClubTools, Inc.

By: Paul W. Marshall and Kristin Perry
  • Format:Print
  • | Pages:17
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Abstract

Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding.

Keywords

Business Startups; Business Plan; Cash Flow; Marketing Strategy; Financing and Loans; Technological Innovation; Internet and the Web; Forecasting and Prediction

Citation

Marshall, Paul W., and Kristin Perry. "ClubTools, Inc." Harvard Business School Case 801-164, February 2001. (Revised June 2001.)

About The Author

Paul W. Marshall

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