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  • February 2001 (Revised June 2001)
  • Case
  • HBS Case Collection

ClubTools, Inc.

By: Paul W. Marshall and Kristin Perry
  • Format:Print
  • | Pages:17
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Abstract

Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding.

Keywords

Business Startups; Business Plan; Cash Flow; Marketing Strategy; Financing and Loans; Technological Innovation; Internet and the Web; Forecasting and Prediction

Citation

Marshall, Paul W., and Kristin Perry. "ClubTools, Inc." Harvard Business School Case 801-164, February 2001. (Revised June 2001.)
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About The Author

Paul W. Marshall

→More Publications

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    Relax (Boston): Innovating and Growing an Entrepreneurial Business

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    • July 2017 (Revised April 2018)
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    Keurig: Hostile Takeover (A) & (B)

    By: Paul W. Marshall
More from the Authors
  • Relax (Boston): Innovating and Growing an Entrepreneurial Business (Brief Case) By: Paul Marshall and Carole Carlson
  • Relax (Boston): Innovating and Growing an Entrepreneurial Business By: Paul Marshall and Carole Carlson
  • Keurig: Hostile Takeover (A) & (B) By: Paul W. Marshall
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