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  • February 2001 (Revised October 2001)
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JetBlue Airways: Starting from Scratch

  • Format:Print
  • | Language:Spanish
  • | Pages:20
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Abstract

JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered organization at a rapid rate, while retaining high standards for employee selection and maintaining a small company culture.

Keywords

Leadership; Values and Beliefs; Competitive Advantage; Entrepreneurship; Human Resources; Business Startups; Air Transportation Industry

Citation

Gittell, Jody H., and Charles A. O'Reilly III. "JetBlue Airways: Starting from Scratch." Harvard Business School Case 801-354, February 2001. (Revised October 2001.)
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More from the Author
  • Contextualizing Patterns of Work Group Interaction: Toward a Nested Theory of Structuration. By: Leslie Perlow, Jody Hoffer Gittell and Nancy R. Katz
  • Contextualizing Ties Among Teammates: A Multi-Level Exploration By: Leslie Perlow, Jody Hoffer Gittell and Nancy Katz
  • Oxford Health Plans (B): Crisis Strikes By: Robert S. Huckman and Jody H. Gittell
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