Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2001 (Revised January 2004)
  • Case
  • HBS Case Collection

Ninth House: e-Learning Software

By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
  • Format:Print
  • | Pages:19
ShareBar

Abstract

Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be delivered cheaply and quickly. A CD-ROM was being built as well to address customer concerns about bandwidth. The sales team was considering a narrow focus on companies with a connection to broadband services. But how would this affect the Ninth House culture? Would the organizational structure have to change? Would new content require a different selling model?

Keywords

Internet and the Web; Service Operations; Organizational Structure; Groups and Teams; Corporate Strategy; Organizational Culture; Learning; Sales; Service Delivery; Entrepreneurship; Information Technology Industry; Service Industry; Education Industry; San Francisco

Citation

Edmondson, Amy C., Frances X. Frei, and Corey B. Hajim. "Ninth House: e-Learning Software." Harvard Business School Case 601-047, January 2001. (Revised January 2004.)
  • Find it at Harvard

About The Authors

Amy C. Edmondson

Technology and Operations Management
→More Publications

Frances X. Frei

Technology and Operations Management
→More Publications

More from the Authors

    • January–February 2023
    • Harvard Business Review

    Rethink Your Employee Value Proposition: Offer Your People More Than Just Flexibility

    By: Mark Mortensen and Amy C. Edmondson
    • November 2022
    • Faculty Research

    Executive Decision-Making at Zola

    By: Amy C. Edmondson and Michael Roberto
    • July 2022
    • Faculty Research

    Bringing Ideas to Life: The Story of Paul English

    By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
More from the Authors
  • Rethink Your Employee Value Proposition: Offer Your People More Than Just Flexibility By: Mark Mortensen and Amy C. Edmondson
  • Executive Decision-Making at Zola By: Amy C. Edmondson and Michael Roberto
  • Bringing Ideas to Life: The Story of Paul English By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College