Publications
Publications
  • March 2001 (Revised October 2001)
  • Case
  • HBS Case Collection

Honest Tea

By: Paul A. Gompers
  • Format:Print
  • | Pages:29
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Abstract

This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy.

Keywords

Financial Strategy; Expansion; Business Startups; Growth and Development Strategy; Decisions

Citation

Gompers, Paul A. "Honest Tea." Harvard Business School Case 201-076, March 2001. (Revised October 2001.)

About The Author

Paul A. Gompers

Finance
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