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ZEFER: Building and Positioning an e-Business Consulting Company TN

By: Richard L. Nolan and George Francis Westerman III
  • Format:Print
  • | Pages:9
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Keywords

Product Positioning; Internet and the Web; Business Ventures; Consulting Industry

Citation

Nolan, Richard L., and George Francis Westerman III. "ZEFER: Building and Positioning an e-Business Consulting Company TN." Harvard Business School Teaching Note 301-090, January 2001.

About The Author

Richard L. Nolan

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