Publications
Publications
- December 2000 (Revised July 2001)
- HBS Case Collection
Ventro: Builder of B2B Businesses (Condensed)
By: Lynda M. Applegate and Meredith Collura
Abstract
Enables a condensed analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Part of the Building-E-Business Online series.
Keywords
Business Model; Corporate Entrepreneurship; Technological Innovation; Management; Strategy; Business Strategy; Consulting Industry; Information Technology Industry
Citation
Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses (Condensed)." Harvard Business School Case 801-274, December 2000. (Revised July 2001.)