Publications
Publications
- December 2000
- HBS Case Collection
Friona Industries, L.P.
By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
Abstract
As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to satisfy consumers' needs for high-quality, consistently tender beef. The desire to also provide traceability has led Friona Industries to develop partnerships in the vertical chain to achieve these results with case-ready meat for supermarkets and consistent supplies for institutions such as McDonalds.
Keywords
Customer Satisfaction; Customer Value and Value Chain; Food; Management Systems; Supply and Industry; Performance Consistency; Quality; Partners and Partnerships; Food and Beverage Industry; Retail Industry
Citation
Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Friona Industries, L.P." Harvard Business School Case 901-009, December 2000.