Publications
Publications
- December 2000 (Revised January 2001)
- HBS Case Collection
Promise of Functional Foods, The
By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
Abstract
This case presents a definition of functional foods or nutraceuticals (food or food ingredients that could provide a health benefit beyond the traditional nutrients they contain), a description of some of the major obstacles to their commercialization and popularization, and recent attempts by food and pharmaceutical companies to capitalize on their promise.
Keywords
Food; Private Sector; Public Sector; Health; Product Development; Production; Commercialization; Food and Beverage Industry; Pharmaceutical Industry
Citation
Goldberg, Ray A., Carin-Isabel Knoop, and Laure Mougeot Stroock. "Promise of Functional Foods, The." Harvard Business School Background Note 901-013, December 2000. (Revised January 2001.)