Publications
Publications
  • November 2000 (Revised March 2001)
  • Case
  • HBS Case Collection

Iggy's Bread of the World

By: Kathleen L. McGinn and Alexis Lefort
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years later, they have grown beyond their physical and administrative capacity. The Ivanovics must decide how to reconfigure the leadership structure of the company without losing their control over the fundamentals.

Keywords

Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Food and Beverage Industry; Retail Industry; Massachusetts

Citation

McGinn, Kathleen L., and Alexis Lefort. "Iggy's Bread of the World." Harvard Business School Case 801-282, November 2000. (Revised March 2001.)

About The Author

Kathleen L. McGinn

Negotiation, Organizations & Markets
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