Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2000 (Revised March 2001)
  • Case
  • HBS Case Collection

Iggy's Bread of the World

By: Kathleen L. McGinn and Alexis Lefort
  • Format:Print
  • | Language:English
  • | Pages:14
ShareBar

Abstract

In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years later, they have grown beyond their physical and administrative capacity. The Ivanovics must decide how to reconfigure the leadership structure of the company without losing their control over the fundamentals.

Keywords

Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Food and Beverage Industry; Retail Industry; Massachusetts

Citation

McGinn, Kathleen L., and Alexis Lefort. "Iggy's Bread of the World." Harvard Business School Case 801-282, November 2000. (Revised March 2001.)
  • Educators
  • Purchase

About The Author

Kathleen L. McGinn

Negotiation, Organizations & Markets
→More Publications

More from the Authors

    • January 2021 (Revised March 2021)
    • Faculty Research

    Juno (C): Leveraging Student Power

    By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
    • January 2021 (Revised March 2021)
    • Faculty Research

    Juno (B): Leveraging Student Power

    By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
    • January 2021 (Revised March 2021)
    • Faculty Research

    Juno (A): Leveraging Student Power

    By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
More from the Authors
  • Juno (C): Leveraging Student Power By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
  • Juno (B): Leveraging Student Power By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
  • Juno (A): Leveraging Student Power By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College