Publications
Publications
  • November 2000
  • Case
  • HBS Case Collection

Dean Foods

By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
  • Format:Print
  • | Pages:24
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Abstract

After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this the best way to respond to the prevailing trends in the food retailing industry? Can Dean, known as a private label producer of fluid milk, make the transition from commodity to branded, value-added products?

Keywords

Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Retail Industry

Citation

Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.

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