Publications
Publications
- November 2000
- HBS Case Collection
Dean Foods
By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
Abstract
After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this the best way to respond to the prevailing trends in the food retailing industry? Can Dean, known as a private label producer of fluid milk, make the transition from commodity to branded, value-added products?
Keywords
Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Retail Industry
Citation
Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.