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• Case | HBS Case Collection | February 2018 (Revised June 2018)

  Uruguay: Facing the 21st Century

  Sophus A. Reinert, Michael Chu and Carin-Isabel Knoop

  In the fall of 2017, self-made business leader Edgardo Novick pondered his campaign to be elected President of Uruguay, “the Switzerland of Latin America.” Inspired by populist revolts against the status quo observable worldwide, Novick hoped he could ride popular momentum to break the political monopoly of the traditional parties and return the country to its past greatness. Uruguay had been one of the world’s most successful countries in the nineteenth and early twentieth centuries but had since experienced a long period of relative decline. Could Novick’s campaign turn the tide of history? And what policy should Uruguay adopt with regard to the world economy?

  Keywords: uruguay; Edgardo Novick; Business Cycles; Macroeconomics; Geographic Location; Government and Politics; Wealth and Poverty; Economic Slowdown and Stagnation; Globalization; Pulp and Paper Industry; Agriculture and Agribusiness Industry; Uruguay;

  Citation:

  Reinert, Sophus A., Michael Chu, and Carin-Isabel Knoop. "Uruguay: Facing the 21st Century." Harvard Business School Case 318-019, February 2018. (Revised June 2018.)  View Details

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• Case | HBS Case Collection | March 2014 (Revised March 2018)

  Red Bull (A)

  Eric Van den Steen and Carin-Isabel Knoop

  Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed it in volume. The case considers judo strategy both from the perspective of a small player (when up-start Red Bull faces Coke, Pepsi, and Bud) and as a large player (when market leader Red Bull faces up-start Monster).

  Keywords: Judo strategy; Judo economics; sustainable competitive advantage; imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States;

  Citation:

  Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)  View Details

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• Supplement | HBS Case Collection | March 2018

  McKinsey & Company: Early Career Choices (B)

  Prithwiraj Choudhury, Carin-Isabel Knoop and Nathaniel Schwalb

  The (B) case outlines the choices made by the associates in real life and the consequences of such choices.

  Keywords: Early Career Experiences; Career Progression; experiences; Personal Development and Career; Decisions; Outcome or Result; Consulting Industry;

  Citation:

  Choudhury, Prithwiraj, Carin-Isabel Knoop, and Nathaniel Schwalb. "McKinsey & Company: Early Career Choices (B)." Harvard Business School Supplement 618-038, March 2018.  View Details

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