Publications
Publications
  • November 2000
  • Case
  • HBS Case Collection

UPromise

By: Michael J. Roberts and William A. Sahlman
  • Format:Print
  • | Pages:21
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Abstract

Describes the development of UPromise, a company that has developed a loyalty program through which corporate partners can contribute to funds that finance the education of consumers' children. Presents the accomplishments prior to the company's second round of financing and asks students to consider how the recent NASDAQ drop could or should affect the company's ability to raise money.

Keywords

Higher Education; Corporate Entrepreneurship; Venture Capital; Financial Markets; Programs

Citation

Roberts, Michael J., and William A. Sahlman. "UPromise." Harvard Business School Case 801-321, November 2000.

About The Author

William A. Sahlman

Entrepreneurial Management
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