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• Case | HBS Case Collection | August 2018 (Revised October 2019)

  C3.ai—Driven to Succeed

  Robert Simons and George Gonzalez

  CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee testing and selection, customer testing and selection, and a high degree of professionalism. This case is accompanied by an eight-segment video series (preview below) that shows Tom Siebel discussing his management philosophy. A link to access the videos in the classroom is provided on p. 2 of the Teaching Note.

  Keywords: strategy execution; performance measurement; critical performance variables; strategic boundaries; digital transformation; Internet of Things; artificial intelligence; software development; big data; Machine learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; Technology Industry; United States; California;

  Citation:

  Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)  View Details

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• Teaching Note | HBS Case Collection | February 2019 (Revised October 2019)

  C3.ai—Driven to Succeed

  Robert Simons

  Teaching Note for HBS No. 119-004. Teaching Note includes link to 8 supplement videos for faculty to use during class.

  Citation:

  Simons, Robert. "C3.ai—Driven to Succeed." Harvard Business School Teaching Note 119-066, February 2019. (Revised October 2019.)  View Details

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• Supplement | HBS Case Collection | April 2017 (Revised August 2019)

  Cafes Monte Bianco - Fixed Interest Solution

  Robert L. Simons

  This is the fixed interest solution to the analysis required in the case Cafes Monte Bianco (HBS No. 198-088)

  Citation:

  Simons, Robert L. "Cafes Monte Bianco - Fixed Interest Solution." Harvard Business School Spreadsheet Supplement 117-701, April 2017. (Revised August 2019.)  View Details

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