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  • November 2000 (Revised November 2005)
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Tellme Networks, Inc.

By: Thomas R. Eisenmann and Nicole Tempest
  • Format:Print
  • | Pages:25
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Abstract

Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting services for other companies that wish to voice-enable customer service and marketing applications. These two businesses are interdependent: partners' applications receive greater usage when they are hosted within Tellme's portal, and Tellme's portal receives greater usage by virtue of hosting a richer array of applications. In the fall of 2000, Tellme managers are debating a number of strategic issues, most importantly: 1) should they agree to voice-enable services for mass-market Internet portals like Yahoo!, which would provide significant application development/hosting revenue but accelerate competition to Tellme's own voice portal?; and 2) should they pursue a "Get Big Fast" strategy, investing aggressively in customer acquisition and brand building?

Keywords

Entrepreneurship; Digital Platforms; Business Conglomerates; Business Startups; Internet and the Web; Venture Capital; Technology Adoption; Internet and the Web; Brands and Branding; Information Technology; Telecommunications Industry; Technology Industry

Citation

Eisenmann, Thomas R., and Nicole Tempest. "Tellme Networks, Inc." Harvard Business School Case 801-319, November 2000. (Revised November 2005.)
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About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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