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  • November 2000 (Revised February 2002)
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Resinas Sinteticas, S.A. (A)

By: Lynn S. Paine and Greg Rogers
  • Format:Print
  • | Pages:18
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Abstract

A recent MBA graduate heads international marketing for his family's Mexico-based rosin supply business, he must decide how to respond to the aggressive tactics of his much larger American competitor. Among other things, the U.S. competitor is spreading false rumors among the Mexican company's European customers. This case provides background on Mexican culture and society as seen by the case protagonist.

Keywords

Family Business; Cross-Cultural and Cross-Border Issues; Competition; Marketing Strategy; Business Strategy; Crime and Corruption; Trade; Chemical Industry; Mexico; United States; Europe

Citation

Paine, Lynn S., and Greg Rogers. "Resinas Sinteticas, S.A. (A)." Harvard Business School Case 301-070, November 2000. (Revised February 2002.)
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About The Author

Lynn S. Paine

General Management
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Related Work

    • November 2001 (Revised February 2002)
    • Faculty Research

    Resinas Sinteticas, S.A. (C)

    By: Lynn S. Paine and Greg Rogers
    • November 2001 (Revised February 2002)
    • Faculty Research

    Resinas Sinteticas, S.A. (B)

    By: Lynn S. Paine and Greg Rogers
Related Work
  • Resinas Sinteticas, S.A. (C) By: Lynn S. Paine and Greg Rogers
  • Resinas Sinteticas, S.A. (B) By: Lynn S. Paine and Greg Rogers
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