Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2000 (Revised April 2001)
  • Case
  • HBS Case Collection

CMR Enterprises

By: Das Narayandas and Mary N. Caravella
  • Format:Print
  • | Pages:21
ShareBar

Abstract

Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces the changes made at the company and how the relationship with this customer begins to deteriorate. At the end of the case, Marcus must decide whether to fix or end the relationship.

Keywords

Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry

Citation

Narayandas, Das, and Mary N. Caravella. "CMR Enterprises." Harvard Business School Case 501-012, November 2000. (Revised April 2001.)
  • Educators
  • Purchase

About The Author

Das Narayandas

Marketing
→More Publications

More from the Authors

    • July 2024
    • Faculty Research

    Driving Transformation: Jeff Jones at H&R Block

    By: Nitin Nohria, Das Narayandas and Kayti Stanley
    • June 2024
    • Faculty Research

    Driving Transformation: Jeff Jones at H&R Block

    By: Nitin Nohria, Das Narayandas and Kayti Stanley
    • March 2024
    • Faculty Research

    Loris

    By: Shunyuan Zhang and Das Narayandas
More from the Authors
  • Driving Transformation: Jeff Jones at H&R Block By: Nitin Nohria, Das Narayandas and Kayti Stanley
  • Driving Transformation: Jeff Jones at H&R Block By: Nitin Nohria, Das Narayandas and Kayti Stanley
  • Loris By: Shunyuan Zhang and Das Narayandas
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.