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  • November 2000 (Revised June 2010)
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Bush Boake Allen

By: Stefan H. Thomke and Ashok Nimgade
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business model and relationship with customers worldwide, Julian Boyden, president, CEO, and chairman, faces serious opposition from senior managers.

Keywords

Customer Focus and Relationships; Disruptive Innovation; Technological Innovation; Management Teams; Product Design; Organizational Change and Adaptation; Conflict Management; Internet; Chemical Industry

Citation

Thomke, Stefan H., and Ashok Nimgade. "Bush Boake Allen." Harvard Business School Case 601-061, November 2000. (Revised June 2010.)
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About The Author

Stefan H. Thomke

Technology and Operations Management
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Related Work

    • November 2000 (Revised June 2010)
    • Faculty Research

    Bush Boake Allen

    By: Stefan H. Thomke and Ashok Nimgade
Related Work
  • Bush Boake Allen By: Stefan H. Thomke and Ashok Nimgade
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