Citation:
Nanda, Ramana, William A. Sahlman, Robert White, and Hunter Ashmore. "Business Models Problem Set." Harvard Business School Exercise 816-016, August 2015. (Revised July 2020.) View Details|
Case HBS Case Collection November 2000 FireDrop |
Abstract
Describes the evolution of FireDrop, a new venture-backed company that has developed a new platform for e-mail communication. The FireDrop application--called a Zaplet--allows for e-mails to be continually updated so they are current when read (rather than when sent). The company has received several rounds of venture capital financing, and now it must raise another large round, simultaneously deciding which of six alternative business models to pursue.
Keywords: Business Model; Internet; Communication Technology; Venture Capital; Technological Innovation; Information Technology Industry;
Citation:
Sahlman, William A., and Michael J. Roberts. "FireDrop." Harvard Business School Case 801-214, November 2000.
